18 Social Media Post Types to Boost Engagement and Keep Followers Interested

If you’ve ever wondered why some brands or influencers seem to have endless engagement while your own posts barely get noticed, you’re not alone. The secret? Variety.

Successful social media accounts mix it up as they know that to keep followers engaged, every post can’t just be an advert.

Social media isn’t just about selling, it’s about connecting. When your content consistently entertains, informs, or inspires, your audience will come back for more. Here are 18 Social Media Post Types to Boost Engagement and Keep Followers Interested:

1. Engagement Posts - Ask a question, start a conversation, or share a relatable moment. These posts build your brand without directly selling.

2. Thoughtful Questions - Start a meaningful dialogue. Make your audience think and respond.

3. Polls - Quick, easy, and interactive, great for both engagement and casual research.

4. User-Generated Content (UGC) - Share photos, reviews, or stories from your customers. It builds trust and community.

5. Behind-the-Scenes Shots - Let your audience peek behind the curtain. Whether it's packaging orders or prepping a meeting, it makes your brand human.

6. Personal Photos - Show your face. Humanising your business builds connection.

7. Stories - Use Instagram, Facebook, or Snapchat Stories to show a real time glimpse into your day. Informal, low pressure, and authentic.

8. Videos (Short & Long Form) - From TikToks to YouTube tutorials, video content builds strong engagement. Short-form drives reach; long-form builds loyalty.

9. Interactive / Multimedia Posts - Think polls, sliders, or animated graphics and anything that invites participation.

10. Livestreams - Real-time Q&As, launches, or behind-the-scene tours give your audience direct access to you.

11. Quotes or Memes - Inspire or entertain. Just make sure it aligns with your tone of voice and brand.

12. Infographics - People love snackable data. Simplify something complex or spotlight an important stat.

13. Blog Post Promos - Share helpful content from your site and make sure to highlight the benefit or value in your caption.

14. Trending Topics or News - Capitalise on current events (only when relevant). Great for shares and showing you're up to speed.

15. Competitions & Giveaways - Drive excitement and interaction. Make sure your prize is appealing to your ideal audience.

16. Screenshot Demonstrations - Especially useful for tools, tutorials, or showing "how it works."

17. Product Posts - Use sparingly and aim for no more than 10% of your feed. Make it beautiful, helpful and purpose driven.

18. Stock Photo Content - Can add polish and visual appeal but just avoid anything that feels too generic or impersonal.

    
    

Final Thoughts

A strong content mix is key. The more you balance value, personality and authenticity, the more your audience will stick around - and ultimately engage.

Need help planning a social strategy that clicks? Hue & Helix can help you elevate your brand presence with content that’s both creative and consistent.